Advertising campaign – Marathon Beneva de Montréal

A powerful and inspiring advertising campaign was created for the Marathon Beneva de Montréal to increase visibility and awareness of the event.

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The campaign celebrates the brand’s four experiential pillars while paying tribute to the city of Montreal, its energy, diversity and role as the inspiring backdrop for this iconic event. 

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MY MARATHON highlights a central idea: the journey is more important than the destination. Every runner, regardless of distance, is invited to experience the marathon in their own way, turning the event into an opportunity to surpass themselves.

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CO-llaborator: Figure Studio 

Client: Marathon Beneva de Montréal / Courons MTL
Year: 2024