International Balloon Festival of Saint-Jean-sur-Richelieu

Positioning and rebranding of the International Balloon Festival and strategic support

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• Market study

• Brand positioning

• Integrated marketing plan

• Integrated communication plan

• Content strategy

• Relationship marketing

• Customer experience

• Experiential marketing

• Analysis of overall strategies and sponsorship structures

• Assessment of financial potential and value of sponsorship structure properties

• Sponsorship proposal development

• Consultancy
   

CO-llaborators: Bzoing and Espace M

Client: International Balloon Festival of Saint-Jean-sur-Richelieu

Date: 2021 to present