Tourisme Montréal – Summer 2024 launch

CO- kicked off Tourisme Montréal’s Summer 2024 campaign with an event based on the summer campaign “Your playful side awaits.” This dynamic concept was brought to life through inspiring variations: Your foodie side awaits, Your curious side awaits, Your festive side awaits, and Your zen side awaits.

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With an inspiring conference, 70 exhibitors showcasing Montreal’s treasures, and over 650 attendees, the event perfectly embodied the city’s summery, festive spirit.

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Mandate: 

• Provide complete production direction for the event, integrating the creative concept of the campaign to maximize attendee engagement and experience.

• Strategic and creative analysis 

• Production direction 

• Stage management

 

CO-llaborator: Happening
Client: Tourisme Montréal
Year: 2024